Our mindset is simple: work hard, live well, and earn what you love.

Both founders of CICO have lost over 80 pounds, not through shortcuts, but through a deep respect for consistency, movement, and balance. Along the way, we discovered that fitness isn’t about restriction — it’s about building a lifestyle that lets you enjoy what matters most.

From early morning lifts to trail runs, from counting macros to clinking a well-earned glass CICO is our way of sharing that journey with you.

We created CICO to bring together everything we love: weightlifting, hiking, running, tracking calories, eating good food, and yes — celebrating with a drink... or five.

If you believe in earning your reward and celebrating your grind, welcome to the crew.